This Is Not 2017 - Hurtz Shirtz Collection

A bold, nostalgia-twisted tee that speaks in neon. The black cotton shirt features a bright pink headline-style print reading “THIS IS NOT 2017,” cutting playful through memory and internet culture. It sits loose in a classic crew silhouette so it layers easily under jackets or stands out on its own. Wear it to nod at the era of viral trends while staying comfortably grounded — soft, breathable cotton with a tidy ribbed collar and tear-away label so nothing distracts from the message. The vibe is equal parts ironic and earnest: a casual statement piece for nights out, meetups with friends, or scrolling through old playlists.

Product features
- 100% cotton (solid colors) — medium-weight 180 g/m² for year-round comfort
- Tubular knit construction with no side seams for a smooth, waste-reducing fit
- Ribbed knit collar and shoulder tape to keep shape and prevent stretching
- Dual printing: bright pink front graphic printed with high-detail direct-to-garment methods; DTF used for sleeve/label areas
- Tear-away label, Oeko-Tex certified, ethically sourced US cotton with EU 2-year warranty

Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat